Keith Busch is the founder and CEO of ClearCost – a technology company that operates North America's only open trading venue for physical bulk fertilizer.  It's a story of fighting for transparency in a resistant industry.  He was previously the CFO for Blair's Fertilizer, and before that an entrepreneur in the financial services sectors in Hong Kong, Singapore, and Taiwan.  He holds an MBA from the University of London and BA from McMaster University, and currently resides with his family in Watrous, Saskatchewan.